Guest post by Louise Brogan
5 steps to getting your cakes noticed on social media!
Have you noticed a recent drop in engagement on your posts on Facebook or Instagram? Are you fed up with the computer-generated comments on your Instagram feed…? ‘Nice’ doesn’t quite cut it these days! Maybe your latest creation didn’t even get a couple of ‘likes’ on Facebook.
The ‘secret’ to growing your social media following and engagement is that there is no secret. Sorry, there is no magic bullet. Just plain simple steps to follow.
Identify your ideal audience.
You cannot attract everyone. A social media following of 150 engaged, avid fans is worth SO much more than 1500 who only follow your page because you once ran a cake giveaway competition. Firstly, decide who you are trying to reach, and when you are creating your social media posts, write them with that person in mind.
Amelia is a married mum of two, interested in gluten-free and has one child with a nut allergy.
Mary is retired, loves to bake and experiment with different ingredients. She bakes for herself, but at the weekend, goes back to the old favourites for the grandchildren.
Do you see how Amelia and Mary probably follow completely different cake related social media accounts? They love to make cakes yes, but not the same kind! The likelihood of Amelia and Mary following one (separate) particular cake club or cake blogger and sticking loyally to that person or business is pretty high.
Yes –you have heard this before, but do you know what it truly means? How can you be engaging with your posts? There are several elements to creating an engaging post.
- Always use an image. If you have a smartphone, you will be able to take pretty high quality photos yourself. Otherwise you can source free images online, through sites such as Pixabay or Unsplash.
- Remember to ask questions of your audience. For example, if they were making their child a birthday cake, do they prefer chocolate cake or plain sponge?
- Be conversational. Remember this is SOCIAL media. People like to be asked their opinions on your business. When they reply to you, make sure you reply to them – opening up a conversation and they will start to feel a connection with you.
It can be hard to remember to share on your social media accounts but if you can create a consistent system of posting, your audience will thank you for it. With changes to the Facebook algorithm, it seems that pages are rewarded more now for posting two or three ‘meaty’ posts a week. If you have written a blogpost about the latest baking equipment on the market, and want to share that to your audience, then write a few lines to entice your reader away from Facebook to your blog. Why not use a planner or organiser to remind you of your steps
- Write weekly blogpost
- Create images to accompany your post for social media (use canva.com for the right sizing of your images)
- Share on social media
- Send out a weekly email including links to your social media and your blog
People simply like video. With the increase in Facebook Live and InstaStories getting more screen time on the newsfeed, when you post video onto your social media, it helps you to get more eyes on your content. If you can bring yourself to go live on your Facebook page, you will instantly increase the connection between yourself and your audience. Don’t worry if no one is watching on your first few live videos – when you share them to your page, they will gain traction throughout the day. For examples of this, you can check out my Friday midday Facebook lives over at Social Bee NI page.
If, like many, you have a fear of live video – remember it doesn’t have to be you on the screen in the first few videos! You can make a video of your actual baking process, do a behind-the-scenes video, or even make a video with several images and background music for free with Animoto!
Engage inside Facebook groups
Remember the ideal audience you identified in step 1? Find out where they ‘hang out’ online – whether it’s a Facebook group, a Twitter chat, and LinkedIn groups – and join them. When you do join a Facebook group, take a moment to find out the group guidelines – ‘chat’ with the other members, don’t spam with your own blogposts and start to make connections. For more help with engaging inside Facebook groups, check this blogpost – 5 tips for small business owners participating inside Facebook groups
For more help with online marketing, visit www.socialbeeni.com and sign up for a free 5 day Facebook course
About Louise Brogan
Louise Brogan is an online marketing consultant, podcaster and trainer working with entrepreneurs and small business owners to help them master the art of marketing their business online. From social media to blogging and email marketing, Louise ‘s focus is on explaining how to use online marketing in a clear simple way. Louise runs a membership site for entrepreneurs who want to figure out online marketing inside a community at the Social Bee Academy.