Jan 2019 re-branding to Clandestine Cake.
There are no longer any Clandestine Cake Clubs, so it makes sense to drop the word ‘club’ from the branding. From January 2019, that’s exactly what I’ve done. I still have a community of followers on Facebook and in my mailing list.
Lynn Hill: Author, home baker and food writer, founded the Clandestine Cake Club in 2010 and the National Cake Week in 2011.
Lynn has been featured on BBC1’s The One Show, ITV’s Lorraine and The Alan Titchmarsh Show, BBC Radio Woman’s Hour and on BBC Radio 4, as well as in The Times, Daily Mail and The Washington Post. Lynn’s first book, The Clandestine Cake Club Cookbook, featuring recipes from the members, was published in 2013 with a follow-up titled The Clandestine Cake Club: A Year of Cake in 2015.
Lynn is also a member of the Guild of Food Writers
While the offline community has spread its wings into independent groups, Lynn is now concentrating her skills and energy into building her online community of home bakers and continues to bring people together through their love of baking in her Facebook community group, with her style of recipes for the home baker. Taking her skills and her followers, beyond the world of cake.
No longer an offline community
The beginning….. December 2010 – July 2018
In December 2010, I planted a little acorn called the Clandestine Cake Club, with the hope that it would one day grow into an oak tree. It quickly germinated, reaching mighty proportions. In almost 8 years, memberships reached a staggering 20,000 and over 200 clubs that spanned the length and breadth of Great Britain also reaching around the globe, from the USA to Australia, from the Netherlands to Japan.
Members came from all walks of life, they would gather at their regional clubs for monthly or quarterly events, held at locations that were announced just a few days beforehand – hence the ‘clandestine’! – eager to share the cakes that they and others had baked according to a given theme.
Cake took centre stage at every CCC event, and we always tried to give members imaginative, engaging, and often seasonal or festive themes to inspire them.
It was at these events, that lifelong friendships were born.
On 31stJuly 2018, everything changed.
Because of the success of the club, I found it increasingly difficult to personally administer, maintain and fund the running costs of the website. Which is why closing all the clubs down was such a difficult decision to make
My mission was to bring people together around the world through their love of baking. I think I’ve achieved that. At its height, there were almost 20,000 members, over 200 clubs reaching every continent.
I like to think that I have brought people together, establishing long term friends, who would never have met any other way. I still believe that interaction and conversation begin when you cut the first slice of cake.
There’s something quite solitary and lonely about eating a cupcake, muffin or a brownie. You can share a whole cake.
Lindsey one of the organisers of CCC North Herts sums everything up perfectly in her final club post. ‘Thank you for the cake and so much more’
As I close this chapter of the Clandestine Cake Club, a new chapter begins.
Thank you for all the fun days, the support and wonderful cakes. You can help continue that sharing on the closed CCC Facebook group.
All enquiries: Lynn@clandestinecakeclub.co.uk